Functionally Speaking…(The numbers behind Marketing)

We all live in a world where numbers matter… being a self proclaimed “Math Geek” and enjoying a genuine love for numbers I would have to agree that numbers do matter.  However; when it comes to marketing I am not so sure that it is the actual marketing that matters or the number of people you get to market your service and/or product.  For instance, we have all seen the “how to make money on the internet” or the “how to make money from home” claims that currently flood cyberspace with their claims of getting rich!  If not, then maybe you have been a victim of the promising job opportunity and its carefully worded description that gets you way excited and all dressed up; headed down to the interview only to get there and realize that it is just another motivational speaking seminar aimed at getting you to work for someone else on the notion that you can eventually make money!

The trouble with those schemes is that they work on a pyramid basis… the lower you are on the pyramid – the lower your income and the more work you must put in…now I am no stranger to hard work and definitely don’t mind working hard… I just can’t fathom walking up and down the street trying to sell something that someone else gets paid off of… leaving me to fend for myself all with the notion that if I work hard enough and push hard enough that I can con others into doing the same so that their contributions will benefit me and so on and so forth… Have you ever actually taken a look at the individual’s lives that run those presentations and push people into the pyramid…?

After the economy tanked and the military started downsizing; there became a huge influx of experience laborers that began to fill the job seeker demographic… people with experience and skills but too broad or too niche market to fill the needs of employers… These individuals became overqualified for most available jobs and under qualified for career oriented positions… as the economy further contracted and more jobs shipped overseas; these individuals had to result to dead end jobs paying a wage that would only result in a life lived below or, at best, equal to the current poverty level!  As a result people took to alternative means… illegal activity began to rise at an alarming rate.  Yet we are still all bombarded by eye catching advertisements of “regular people getting rich in their spare time”.

First let me say that I am sure there is some truth to these claims… I just wish that they would be a bit more forthcoming with the true nature of their approach to such claims of wealth.  We definitely do live in a world utterly dependent upon numbers… those same numbers can make or break you depending on what side of them you land… In the world of marketing it is all about numbers… how many people can you get to look, see, understand, and ultimately get to buy is the name of the game… The trouble is I have yet to find out what the hell they are actually selling!!!  Most of the so called get rich from home opportunities rely upon getting others to view your services and/or products… by establishing a network of interested parties and constantly contacting as well as growing that network; one can most definitely get rich.  What they often neglect to tell you is that you don’t actually get rich by selling a product… the way you get rich is by selling the idea of getting rich!

Lets face it, if you aren’t in a position to benefit from a sale of a profit or service then how in the world can you make money?  Well the trick to this is that you get people to buy into the idea of making money… by selling them on the idea you create a network of like minded individuals all wanting to know the same secrets to getting rich and with that network you prey on their consumer attributes and allow them to purchase products that are related to your idea… major advertisers and product providers utilize this momentum of attention to sell their products… the only money to be made is in the money they pay you for your advertising!  Most of the get rich quick schemes end up being just shortcut route to setting up a site or blog or social media account geared toward generating enough ad traffic that will entice the major players to buy into your space resulting in a type of commission.

They know that if there is enough content on your site to keep viewer’s attention just long enough for them to make their sale then it is well worth the investment on their part… I don’t knock anyone for making money… in fact, I recommend you make it by any means necessary… as long as you can take care of your family then I’m all for it!  However; what they always seem to tell you conveniently after you have bought into the scheme is that not all results are as advertised which is true and should be taken not of… however; it should also be taken note that they are selling nothing more than information that is free… it is packaged neatly and makes for easier understanding but it is available free of charge if you have the will to seek it out!

Fortunately for these entities; most people don’t even take advantage of their services after they have purchased them due to the fact that most realize that what they bought into was available all along – free of charge!!  This tends to rub the consumer the wrong way… leaving them with a bitter taste in their mouths… resulting in their ultimate disregard for the entire process…. never the less, they now have your money and don’t need you anymore!  What one must understand is that the whole point is to get people to buy into something… it doesn’t matter what it is; just as long as they buy into it!  Marketing is definitely a numbers game… sometimes those numbers are backed by legitimate products and service but all to often, they are backed by the fluff of like minded ideology!  This unfortunate fact makes it just about impossible to actually discern between the legitimate opportunities and the fluff.

We live in a society that thrives on the contributions of others… leaving our innate ability to live, learn, grow and flourish to slowly perish in a sea of instant gratification and utter lack of respect for hard work!  Ask yourself why can I get rich just by directing the flow of attention in a specific direction?  Is it really that easy to cash in on the ultimate ruins of society?  The answers would be that because we live in a world where technology reigns but education suffers… resulting in a gap between genuine understanding and actual intellectual ability or capacity… This gap has made it possible for those to conveniently package, otherwise, free information and sell it for profit!  The more people buy into it the more money they make!

Pyramid schemes have been getting people rich since the beginning of time… it won’t ever change but what I want everyone to understand is that nothing creates value like genuine knowledge, skills, and abilities to create products and services that people can find true value within!  Positioning yourself with actual value is the only full proof way to make any money… whether it be goods or services; the more value you present within yourself… the more value others will see and invest within you!  Going door to door selling products that don’t benefit anyone but merely satisfy immediate immature desires only feeds the beast… If you desire to be free of the system and be your own boss.. try putting food on your own table instead of feeding the beast!!

Remember; get rich quick schemes exist because people want them to exist… Selling the idea is simply an easier way to profit than putting in the hard work it takes to develop an idea into a finished product or service… what they don’t tell you is that those who sell ideas make money but prey upon the naive notions of the consumer while those who put in work to develop an idea into a polished product are the one’s who actually get rich… think about it!


About Starchild

Grew up in the country... nothing like a small town. Luckily I have been able to enjoy overseas travel as well which has given me a unique perspective on life, love, and the endless pursuit of happiness. As much as I love the country; I love the allure and the bright lights of the city as well. Trouble is... I always come full circle to realize that a simplistic approach to complexity will always yield the most well rounded approach and the most complete understanding there of. Been through a lot at a young age and as a result I find myself in and out of hot water when engaging in conversation with others of all walks of life... I seek out the slivers of comfort in any and every uncomfortable situation I can find... I find that it yields the most interesting conversation which, in turn, leads to the most interesting people... After all, everything I have ever learned I learned the hard way via the souls that I met along my journey of self discovery! I wouldn't have it any other way!
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